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This premier gathering of festival and event professionals, suppliers, and industry partners from around the world offers unparalleled opportunities for education, inspiration, and meaningful connection. From those taking their first steps toward a new event, to those advancing long-standing, globally recognized experiences, there is something for everyone as we explore emerging trends, address real-world challenges, and identify new opportunities.
Mark your calendar. Step Forward. The future of festivals and events starts here.
Venue: Room - White Dove clear filter
Friday, October 2
 

8:00am PDT

CFEE Check-In On-Site and Continental Breakfast
Friday October 2, 2026 8:00am - 9:00am PDT

Friday October 2, 2026 8:00am - 9:00am PDT
Room - White Dove

9:00am PDT

CFEE Professional Certification Class: Operations & Risk Management
Friday October 2, 2026 9:00am - 12:00pm PDT
The most basic element of the industry is operations/risk management for one simple reason – any festival or event is a large gathering of people. The top priority of any organizer is to ensure that gathering is conducted in the safest possible manner. This area of instruction is designed to look at the basic elements of event/festival operations and risk management from both the philosophical and practical approaches, providing a sound foundation of knowledge in the subject area.
Speakers
avatar for Ira Rosen, MA, CFEE, CED

Ira Rosen, MA, CFEE, CED

CEO, Ira L. Rosen, LLC, Festival and Event Consulting
Ira L. Rosen is the President and CEO of Ira L Rosen, LLC, a consulting firm providing strategic services to the worldwide festival and event industry. He is a highly regarded global leader whose decades of experience specialize in core areas of event risk assessment, creative event... Read More →
Sponsors
Friday October 2, 2026 9:00am - 12:00pm PDT
Room - White Dove

1:30pm PDT

CFEE Professional Certification Class: Operations & Risk Management
Friday October 2, 2026 1:30pm - 4:30pm PDT
See 9:00AM for Session Description.
Speakers
avatar for Ira Rosen, MA, CFEE, CED

Ira Rosen, MA, CFEE, CED

CEO, Ira L. Rosen, LLC, Festival and Event Consulting
Ira L. Rosen is the President and CEO of Ira L Rosen, LLC, a consulting firm providing strategic services to the worldwide festival and event industry. He is a highly regarded global leader whose decades of experience specialize in core areas of event risk assessment, creative event... Read More →
Sponsors
Friday October 2, 2026 1:30pm - 4:30pm PDT
Room - White Dove
 
Saturday, October 3
 

8:00am PDT

CFEE Check-In On-Site and Continental Breakfast
Saturday October 3, 2026 8:00am - 9:00am PDT

Saturday October 3, 2026 8:00am - 9:00am PDT
Room - White Dove

9:00am PDT

CFEE Professional Certification Class: Non-Sponsorship Revenue Programs
Saturday October 3, 2026 9:00am - 12:00pm PDT
While many areas of professional education deal with sponsorship, the major portion of revenue generated by many event organizations comes from more traditional sources – items such as tickets, food and beverage, and merchandise. This area of instruction is designed to look at such items and other components of non-sponsorship revenue sources.
Speakers
avatar for Becky Genoways, CFEE

Becky Genoways, CFEE

CEO, Genoways Events

Sponsors
Saturday October 3, 2026 9:00am - 12:00pm PDT
Room - White Dove

1:30pm PDT

CFEE Professional Certification Class: Non-Sponsorship Revenue Programs
Saturday October 3, 2026 1:30pm - 4:30pm PDT
See 9:00AM for Session Description.
Speakers
avatar for Becky Genoways, CFEE

Becky Genoways, CFEE

CEO, Genoways Events

Sponsors
Saturday October 3, 2026 1:30pm - 4:30pm PDT
Room - White Dove
 
Sunday, October 4
 

8:00am PDT

CFEE Check-In On-Site and Continental Breakfast
Sunday October 4, 2026 8:00am - 9:00am PDT

Sunday October 4, 2026 8:00am - 9:00am PDT
Room - White Dove

9:00am PDT

CFEE Professional Certification Class: Project Management
Sunday October 4, 2026 9:00am - 12:00pm PDT
Project management is the management of the project to deliver the event. It concerns integrating all the areas of management such as marketing, design and operations so they efficiently use the event resources and satisfy the objectives of the event stakeholders. It produces an accountable system used to report to the event stakeholders, delegate tasks to the event team and establish a control timeline. In particular it employs the tools of project management to manage the phases of the event from the concept through the planning and preparation to the event close down.
Speakers
avatar for Ira Rosen, MA, CFEE, CED

Ira Rosen, MA, CFEE, CED

CEO, Ira L. Rosen, LLC, Festival and Event Consulting
Ira L. Rosen is the President and CEO of Ira L Rosen, LLC, a consulting firm providing strategic services to the worldwide festival and event industry. He is a highly regarded global leader whose decades of experience specialize in core areas of event risk assessment, creative event... Read More →
Sponsors
Sunday October 4, 2026 9:00am - 12:00pm PDT
Room - White Dove

1:30pm PDT

CFEE Professional Certification Class: Project Management
Sunday October 4, 2026 1:30pm - 4:30pm PDT
See 9:00AM for Session Description.
Speakers
avatar for Ira Rosen, MA, CFEE, CED

Ira Rosen, MA, CFEE, CED

CEO, Ira L. Rosen, LLC, Festival and Event Consulting
Ira L. Rosen is the President and CEO of Ira L Rosen, LLC, a consulting firm providing strategic services to the worldwide festival and event industry. He is a highly regarded global leader whose decades of experience specialize in core areas of event risk assessment, creative event... Read More →
Sponsors
Sunday October 4, 2026 1:30pm - 4:30pm PDT
Room - White Dove
 
Monday, October 5
 

10:45am PDT

Festival Law 101
Monday October 5, 2026 10:45am - 11:45am PDT
In a quickly changing and challenging world, we often find ourselves in situations where it would be helpful to have that law degree we never got! Thanks to Steven Adelman, head of the Adelman Law Group, PLLC, co-founder of the Event Safety Alliance, and IFEA’s new Director of Event Safety, we are pleased to offer this special extended session to give us all a leg up. This three-hour session will teach you the legal concepts every event professional should understand to do business in our industry. We will discuss the few legal issues that arise in contracts that are deal breakers, and why most issues are business decisions, not hills to die on.  We will explain the law surrounding common operational issues, such as the rare instances of personal liability for employees and how the First Amendment works on event sites.  We will dip a toe into the murky waters of litigation.  And we will teach you key vocabulary so you sound smart.  You already know a lot of this – this session will explain the legal reasons so you are more confident going forward.  Topics to be addressed will include:
 The elements of a contract and the “legal mullet”
 Employees versus independent contractors
 Cancellation and force majeure
 The elements of a negligence claim
 “Reasonable foreseeability”
 Indemnification
 Limitation of liability
 Agency law and personal liability
 Evidence and the importance of documentation
 The First Amendment and the constitutional limits on “speech”
Led by Steven Adelman, head of the Adelman Law Group, PLLC and Taylor Collins, associate at McCarter & English, LLP, both with extensive experience working with and representing festivals and live events, you’ll gain valuable insights that bring both competency and comfort to your world. Don’t miss this special opportunity to raise your bar.
Speakers
avatar for Steven Adelman

Steven Adelman

IFEA Director of Event Safety, Adelman Law Group, PLLC / Principal
Steven Adelman is the head of Adelman Law Group, PLLC and IFEA’s Director of Event Safety. He represents event industry clients with their business issues, creates safety plans, provides crowd manager training, and serves as an event safety expert in significant lawsuits, including... Read More →
avatar for Taylor Collins, Esq.

Taylor Collins, Esq.

Associate, McCarter & English, LLP
Taylor Collins is an associate at McCarter & English, LLP. She represents individuals and entities across a wide range of industries in state and federal courts in disputes involving breach of contract, fraud, breach of fiduciary duty, tortious interference, and negligence claims... Read More →
Monday October 5, 2026 10:45am - 11:45am PDT
Room - White Dove

2:00pm PDT

Festival Law 101 (Con't.)
Monday October 5, 2026 2:00pm - 3:00pm PDT
See 10:45AM for Session Description.
Speakers
avatar for Steven Adelman

Steven Adelman

IFEA Director of Event Safety, Adelman Law Group, PLLC / Principal
Steven Adelman is the head of Adelman Law Group, PLLC and IFEA’s Director of Event Safety. He represents event industry clients with their business issues, creates safety plans, provides crowd manager training, and serves as an event safety expert in significant lawsuits, including... Read More →
avatar for Taylor Collins, Esq.

Taylor Collins, Esq.

Associate, McCarter & English, LLP
Taylor Collins is an associate at McCarter & English, LLP. She represents individuals and entities across a wide range of industries in state and federal courts in disputes involving breach of contract, fraud, breach of fiduciary duty, tortious interference, and negligence claims... Read More →
Monday October 5, 2026 2:00pm - 3:00pm PDT
Room - White Dove

3:15pm PDT

Festival Law 101 (Con't.)
Monday October 5, 2026 3:15pm - 4:15pm PDT
See 10:45AM for Session Description.
Speakers
avatar for Steven Adelman

Steven Adelman

IFEA Director of Event Safety, Adelman Law Group, PLLC / Principal
Steven Adelman is the head of Adelman Law Group, PLLC and IFEA’s Director of Event Safety. He represents event industry clients with their business issues, creates safety plans, provides crowd manager training, and serves as an event safety expert in significant lawsuits, including... Read More →
avatar for Taylor Collins, Esq.

Taylor Collins, Esq.

Associate, McCarter & English, LLP
Taylor Collins is an associate at McCarter & English, LLP. She represents individuals and entities across a wide range of industries in state and federal courts in disputes involving breach of contract, fraud, breach of fiduciary duty, tortious interference, and negligence claims... Read More →
Monday October 5, 2026 3:15pm - 4:15pm PDT
Room - White Dove
 
Tuesday, October 6
 

9:15am PDT

Arts Affinity Group
Tuesday October 6, 2026 9:15am - 10:45am PDT
IFEA convention attendees have a unique opportunity to share "common ground” with professional peers while discussing current trends and issues during our popular "Affinity Group” Sessions, which many of you have been participating in virtually throughout the year. Now come meet your professional friends in person! Bring your questions and input to these valuable open-topic exchange sessions and let the conversation begin. Each Affinity Group has been assigned a Moderator(s) to help keep the discussions flowing smoothly.
Moderators
avatar for Stephen King, MA, CFEE

Stephen King, MA, CFEE

Executive Director, Des Moines Arts Festival
Stephen King has spent his life engaged with the arts. Originally from Houston, Texas, Stephen began his professional career directing, acting, and managing live theatre productions throughout the Houston area. In 1995, he turned this passion for the arts toward non-profit arts administration... Read More →
Tuesday October 6, 2026 9:15am - 10:45am PDT
Room - White Dove

11:00am PDT

Prep & Response: Dealing with ICE Issues (Real & Perceived)
Tuesday October 6, 2026 11:00am - 12:00pm PDT

Moderators
avatar for Randy Dewitz, CFEE, CFM

Randy Dewitz, CFEE, CFM

Owner, Fanfare Attractions, LLC
Randy L. Dewitz, Owner, Fanfare Attractions started the Company in September, 1994.  As an Event Producer, he has managed services for the Festivals and Events industry for over 43 years.  Randy received his Certified Festival & Event Executive (CFEE) designation in September 2016... Read More →
Speakers
avatar for Steven Adelman

Steven Adelman

IFEA Director of Event Safety, Adelman Law Group, PLLC / Principal
Steven Adelman is the head of Adelman Law Group, PLLC and IFEA’s Director of Event Safety. He represents event industry clients with their business issues, creates safety plans, provides crowd manager training, and serves as an event safety expert in significant lawsuits, including... Read More →
avatar for Steve Rosenhauer, CFEE

Steve Rosenhauer, CFEE

Executive Director, Fiesta San Antonio

Tuesday October 6, 2026 11:00am - 12:00pm PDT
Room - White Dove

3:30pm PDT

Sponsorship Affinity Group
Tuesday October 6, 2026 3:30pm - 5:00pm PDT
IFEA convention attendees have a unique opportunity to share "common ground” with professional peers while discussing current trends and issues during our popular "Affinity Group” Sessions, which many of you have been participating in virtually throughout the year. Now come meet your professional friends in person! Bring your questions and input to these valuable open-topic exchange sessions and let the conversation begin. Each Affinity Group has been assigned a Moderator(s) to help keep the discussions flowing smoothly.
Moderators
avatar for Sally Croker

Sally Croker

President & CEO, Innovative Sponsorships
avatar for Colleen Murphy, CFEE

Colleen Murphy, CFEE

Director of Community Relations, Des Moines Arts Festival
Colleen Murphy, CFEE is the Director of Community Relations for the Des Moines Arts Festival. In this role, she is responsible for the development, execution, and management of fundraising initiatives and marketing/PR efforts to advance the organization.  Prior to the Des Moines... Read More →
Tuesday October 6, 2026 3:30pm - 5:00pm PDT
Room - White Dove
 
Wednesday, October 7
 

9:45am PDT

Step Forward with a Look Back: Lessons Learned from a Career in Festivals & Events
Wednesday October 7, 2026 9:45am - 10:45am PDT
Stephen’s favorite question is “what’s next?” Never one to rest and always willing to take calculated risks, Stephen has experienced many challenges and celebrated many wins. In this interactive session, Stephen will share lessons learned over a three-decade career.
Speakers
avatar for Stephen King, MA, CFEE

Stephen King, MA, CFEE

Executive Director, Des Moines Arts Festival
Stephen King has spent his life engaged with the arts. Originally from Houston, Texas, Stephen began his professional career directing, acting, and managing live theatre productions throughout the Houston area. In 1995, he turned this passion for the arts toward non-profit arts administration... Read More →
Wednesday October 7, 2026 9:45am - 10:45am PDT
Room - White Dove

11:00am PDT

Inside the International World of Festivals & Events
Wednesday October 7, 2026 11:00am - 12:00pm PDT
The 'I' in 'IFEA' is an important part of who we are as a global industry. In addition to widening your network of global friends and peers, you'll find that creativity, new ideas, challenges, and our common desire to bond our communities, countries, and world together, do not stop at any border, and are not limited by any language. Come join a gathering of our international friends for a fascinating (and informal) insight and dialogue, as we take a look inside the international world of festivals and events.  
Moderators
avatar for Steven Wood Schmader, CFEE

Steven Wood Schmader, CFEE

President & CEO, International Festivals & Events Association (IFEA World)
Steven Wood Schmader, CFEE, is the President & CEO of the International Festivals & Events Association (IFEA World), which celebrates 71 years as the “Premiere Association Supporting and Enabling Festival & Event Professionals Worldwide” in 2026. The IFEA operates with a visi... Read More →
Speakers
avatar for Professor Gang Hoan Jeong, CFEE

Professor Gang Hoan Jeong, CFEE

President, IFEA Asia / Korea
avatar for Daniel Baldacci, CFEE

Daniel Baldacci, CFEE

President, IFEA Latin America
Besides running IFEA Latin America, Daniel Baldacci is president of DB Events and director of the White Pavilion Event Center at Wet 'n Wild Brazil.

Baldacci has been involved for many years with the Carnaval of Salvador, the biggest street party in the world according to the Guinness book, but also created and produced his own music festivals which together had more than 450 shows launching new talents that nowadays are top stars... Read More →
avatar for Kulwadee (May) Pattamas

Kulwadee (May) Pattamas

Manager – Mega Event and World Festival Department, Thailand Convention & Exhibition Bureau

avatar for Tamas Badacsonyi

Tamas Badacsonyi

Managing Partner / Festival Director, Örvényesvölgy Festival - Vertigo Valley, Hungary
Tamas Badacsonyi is from Europe, Hungary. He is the creator of a premium "boutique" festival: ORVENYESVOLGY, hosted on his private estate in countryside Hungary.
Tamas has a legal background, has finished law school in Budapest, previously he has spent a year in the US with a scholarship in Ohio, where he learned about television production and this is when he first got closer to the entertainment industry. After finishing university he was
... Read More →
Wednesday October 7, 2026 11:00am - 12:00pm PDT
Room - White Dove

2:00pm PDT

New Trends in Sponsorship
Wednesday October 7, 2026 2:00pm - 3:00pm PDT

Moderators
avatar for Paula Beadle

Paula Beadle

Founder, Sponsorship Marketing Association
Paula Beadle is a partnership marketing thought leader and sponsorship industry trailblazer. Over her 30+ year career in sports, entertainment and life-style events, she has worked with global brands and iconic festivals and events. Paula has been recognized as a transformative leader... Read More →
Speakers
avatar for Kevin Grothe, CFEE

Kevin Grothe, CFEE

Executive Vice President, Memphis in May International Festival
Kevin Grothe has more than 25 years of sales, marketing and fund raising experience in the event industry. Known for developing long-term business relationships, he has successfully increased department revenues for several event organizations and institutions of higher learning... Read More →
avatar for Bruce Erley, CFEE, APR

Bruce Erley, CFEE, APR

Founder & Principal, Creative Strategies Group
Bruce L. Erley is the President of Creative Strategies Group, (CSG), a sponsorship and event marketing agency based in Denver, Colorado which he founded in September 1995.In January 2023, Erley sold off the sales representation, promotional activation, and account management services... Read More →
avatar for Gail Lowney Alofsin

Gail Lowney Alofsin

Author, Speaker, Professor, University of Rhode Island
Gail Lowney Alofsin is the Associate Director Corporate Partnerships for the Office of Strategic Initiatives at the University of Rhode Island. Gail has been speaking at the IFEA Conference for over 25 years and also serves on the IFEA's Presidents Council.
Gail is a national keyn... Read More →
avatar for David Eads

David Eads

Executive Director & CEO, Pasadena Tournament of Roses
David Eads has served as Chief Executive Officer of the Pasadena Tournament of Roses® since February 2017, leading one of the nation’s most iconic and beloved New Year celebrations—the Rose Parade® and Rose Bowl Game®. At the helm of this non-profit, volunteer-driven organization... Read More →
Wednesday October 7, 2026 2:00pm - 3:00pm PDT
Room - White Dove
 
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