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This premier gathering of festival and event professionals, suppliers, and industry partners from around the world offers unparalleled opportunities for education, inspiration, and meaningful connection. From those taking their first steps toward a new event, to those advancing long-standing, globally recognized experiences, there is something for everyone as we explore emerging trends, address real-world challenges, and identify new opportunities.
Mark your calendar. Step Forward. The future of festivals and events starts here.
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Saturday, October 3
 

8:00am PDT

CFEE Check-In On-Site and Continental Breakfast
Saturday October 3, 2026 8:00am - 9:00am PDT

Saturday October 3, 2026 8:00am - 9:00am PDT
Room - White Dove

9:00am PDT

CFEE Professional Certification Class: Non-Sponsorship Revenue Programs
Saturday October 3, 2026 9:00am - 12:00pm PDT
While many areas of professional education deal with sponsorship, the major portion of revenue generated by many event organizations comes from more traditional sources – items such as tickets, food and beverage, and merchandise. This area of instruction is designed to look at such items and other components of non-sponsorship revenue sources.
Speakers
avatar for Becky Genoways, CFEE

Becky Genoways, CFEE

CEO, Genoways Events

Sponsors
Saturday October 3, 2026 9:00am - 12:00pm PDT
Room - White Dove

12:00pm PDT

Lunch On Own
Saturday October 3, 2026 12:00pm - 1:30pm PDT

Saturday October 3, 2026 12:00pm - 1:30pm PDT
El Conquistador On-Site Restaurants

1:30pm PDT

CFEE Professional Certification Class: Non-Sponsorship Revenue Programs
Saturday October 3, 2026 1:30pm - 4:30pm PDT
See 9:00AM for Session Description.
Speakers
avatar for Becky Genoways, CFEE

Becky Genoways, CFEE

CEO, Genoways Events

Sponsors
Saturday October 3, 2026 1:30pm - 4:30pm PDT
Room - White Dove

5:00pm PDT

Free Evening for Attendees
Saturday October 3, 2026 5:00pm - Sunday October 4, 2026 12:00am PDT
The perfect opportunity to join up with your IFEA friends and professional peers for an evening of dining and networking in one of Tucson's great local restaurants, on-site or off. The El Conquistadoe will provide free shuttle service within a 3 to 5 mile radius.
Saturday October 3, 2026 5:00pm - Sunday October 4, 2026 12:00am PDT
On Own
 
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