IFEA 71st Annual Convention & Expo: Full Schedule

This premier gathering of festival and event professionals, suppliers, and industry partners from around the world offers unparalleled opportunities for education, inspiration, and meaningful connection. From those taking their first steps toward a new event, to those advancing long-standing, globally recognized experiences, there is something for everyone as we explore emerging trends, address real-world challenges, and identify new opportunities.
Mark your calendar. Step Forward. The future of festivals and events starts here.

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9:45am PDT

Using AI to Up Your Sponsorship Game

Wednesday October 7, 2026 9:45am - 10:45am PDT

Room - Agave

For festival and event organizers navigating the complex landscape of sponsorship acquisition, Generative Artificial Intelligence (AI) has emerged as a transformative force. AI isn't just another tool; it's becoming an indispensable collaborator that will enhance every aspect of your sponsorship program, providing you with a virtual research assistant and creative collaborator. This hands-on session will demonstrate the transformative ways you can use AI in your sponsorship efforts, including:

• Getting Your Ducks in a Row – Property Preparation
• Prospect Identification and Qualification
• Proposal Development and Personalization
• Creative Activation Concepts
• Creating Agreements and MOUs

Speakers

Bruce Erley, CFEE, APR

Founder & Principal, Creative Strategies Group

Bruce L. Erley is the President of Creative Strategies Group, (CSG), a sponsorship and event marketing agency based in Denver, Colorado which he founded in September 1995.In January 2023, Erley sold off the sales representation, promotional activation, and account management services... Read More →

Wednesday October 7, 2026 9:45am - 10:45am PDT
Room - Agave

Education, CFEE Elective

11:00am PDT

Stepping Forward with Your Vendor Partners

Wednesday October 7, 2026 11:00am - 12:00pm PDT

Room - Agave

Speakers

Rey O' Day

Executive Director, National Independent Concessionaires Association

Rey O'Day is the Executive Director of the National Independent Concessionaires Association (NICA), a prominent industry leader, and a NICA Hall of Fame inductee. She co-founded the NICA West Council in 2007 and serves as faculty for the Institute of Fair Management.
Career and Leadership HistoryCo-founded the West Council at the LA County Fair in 2007.Served as NICA’s Executive Manager of Councils, managing regional activities.Inducted into the NICA Hall of Fame in 2016.Appointed Executive Director of NICA in October 2019.Teaches courses for... Read More →

Wednesday October 7, 2026 11:00am - 12:00pm PDT
Room - Agave

Education, CFEE Elective