IFEA 71st Annual Convention & Expo

IFEA convention attendees have a unique opportunity to share "common ground” with professional peers while discussing current trends and issues during our popular "Affinity Group” Sessions, which many of you have been participating in virtually throughout the year. Now come meet your professional friends in person! Bring your questions and input to these valuable open-topic exchange sessions and let the conversation begin. Each Affinity Group has been assigned a Moderator(s) to help keep the discussions flowing smoothly.

When a major logistical challenge threatened Thunder Over Louisville, the Kentucky Derby Festival and CLARK Material Handling Company found an unexpected solution—and turned it into a unique sponsorship opportunity. This session tells the story of how CLARK went from providing the equipment that helped make Thunder possible to building a sponsorship activation around the partnership through customer and employee engagement, hospitality, media and social content. It’s a real-world example of what can happen when a sponsor becomes more than a logo and becomes part of the event itself.

IFEA convention attendees have a unique opportunity to share "common ground” with professional peers while discussing current trends and issues during our popular "Affinity Group” Sessions, which many of you have been participating in virtually throughout the year. Now come meet your professional friends in person! Bring your questions and input to these valuable open-topic exchange sessions and let the conversation begin. Each Affinity Group has been assigned a Moderator(s) to help keep the discussions flowing smoothly.