IFEA 71st Annual Convention & Expo

Festival and event buyers will walk away from this session with a proven framework for programming entertainment that engages every generation in the crowd — from Gen Alpha to Boomers — simultaneously. Drawing on research from IFEA and leading consumer behavior studies, this session challenges the traditional "kids zone" model and introduces a 3-layer programming approach that extends dwell time, increases per-capita spend, and drives repeat attendance. Attendees will explore the full family entertainment toolkit — from Silent Disco and live music to variety acts, outdoor cinema, and interactive participatory experiences — and leave with a practical planning checklist and ROI measurement criteria ready to apply to their next event.