This premier gathering of festival and event professionals, suppliers, and industry partners from around the world offers unparalleled opportunities for education, inspiration, and meaningful connection. From those taking their first steps toward a new event, to those advancing long-standing, globally recognized experiences, there is something for everyone as we explore emerging trends, address real-world challenges, and identify new opportunities. Mark your calendar. Step Forward. The future of festivals and events starts here.
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In an increasingly competitive live entertainment landscape, legacy organizations must evolve and continue stepping forward to stay relevant. This special session will explore how Summerfest (The World’s Largest Music Festival®) is adapting its model - expanding programming, enhancing the guest experience, and embracing new platforms - to engage modern audiences while maintaining its accessibility and impact. The session will also highlight Milwaukee World Festival’s vision for Henry Maier Festival Park, focused on year-round activation and elevated placemaking to create a more dynamic and connected destination. Come join us as we all step forward toward the future.
