IFEA 71st Annual Convention & Expo

Marketing tools evolve quickly, and AI is at the center of it. You can generate a dozen posts in seconds, but are they good or just adequate? This session is for festival and event pros who want to build better content faster while still holding onto their brand voice. Don't be another "AI Slop" post or email. Be better. We'll explore specific settings and nuances of tools like ChatGPT and Gemini that make your content feel real and human. We'll look at popular tools with built-in AI and discuss when to use them and when to use an external tool. We'll also talk about the biggest tells that you're using AI and how simple tweaks can make your content sound more like you.