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This premier gathering of festival and event professionals, suppliers, and industry partners from around the world offers unparalleled opportunities for education, inspiration, and meaningful connection. From those taking their first steps toward a new event, to those advancing long-standing, globally recognized experiences, there is something for everyone as we explore emerging trends, address real-world challenges, and identify new opportunities.
Mark your calendar. Step Forward. The future of festivals and events starts here.
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New Trends in Sponsorship
Wednesday October 7, 2026 2:00pm - 3:00pm PDT
Room - White Dove

Moderators
avatar for Paula Beadle

Paula Beadle

Founder, Sponsorship Marketing Association
Paula Beadle is a partnership marketing thought leader and sponsorship industry trailblazer. Over her 30+ year career in sports, entertainment and life-style events, she has worked with global brands and iconic festivals and events. Paula has been recognized as a transformative leader... Read More →
Speakers
avatar for Kevin Grothe, CFEE

Kevin Grothe, CFEE

Executive Vice President, Memphis in May International Festival
Kevin Grothe has more than 25 years of sales, marketing and fund raising experience in the event industry. Known for developing long-term business relationships, he has successfully increased department revenues for several event organizations and institutions of higher learning... Read More →
avatar for Bruce Erley, CFEE, APR

Bruce Erley, CFEE, APR

Founder & Principal, Creative Strategies Group
Bruce L. Erley is the President of Creative Strategies Group, (CSG), a sponsorship and event marketing agency based in Denver, Colorado which he founded in September 1995.In January 2023, Erley sold off the sales representation, promotional activation, and account management services... Read More →
avatar for Gail Lowney Alofsin

Gail Lowney Alofsin

Author, Speaker, Professor, University of Rhode Island
Gail Lowney Alofsin is the Associate Director Corporate Partnerships for the Office of Strategic Initiatives at the University of Rhode Island. Gail has been speaking at the IFEA Conference for over 25 years and also serves on the IFEA's Presidents Council.
Gail is a national keyn... Read More →
avatar for David Eads

David Eads

Executive Director & CEO, Pasadena Tournament of Roses
David Eads has served as Chief Executive Officer of the Pasadena Tournament of Roses® since February 2017, leading one of the nation’s most iconic and beloved New Year celebrations—the Rose Parade® and Rose Bowl Game®. At the helm of this non-profit, volunteer-driven organization... Read More →
Wednesday October 7, 2026 2:00pm - 3:00pm PDT
Room - White Dove
  Education, CFEE Elective

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