Name: Using AI to Up Your Sponsorship Game
Start: 2026-10-07T09:45:00-0700
End: 2026-10-07T10:45:00-0700

This premier gathering of festival and event professionals, suppliers, and industry partners from around the world offers unparalleled opportunities for education, inspiration, and meaningful connection. From those taking their first steps toward a new event, to those advancing long-standing, globally recognized experiences, there is something for everyone as we explore emerging trends, address real-world challenges, and identify new opportunities.
Mark your calendar. Step Forward. The future of festivals and events starts here.

Using AI to Up Your Sponsorship Game

Wednesday October 7, 2026 9:45am - 10:45am PDT

TBA

For festival and event organizers navigating the complex landscape of sponsorship acquisition, Generative Artificial Intelligence (AI) has emerged as a transformative force. AI isn't just another tool; it's becoming an indispensable collaborator that will enhance every aspect of your sponsorship program, providing you with a virtual research assistant and creative collaborator. This hands-on session will demonstrate the transformative ways you can use AI in your sponsorship efforts, including:

• Getting Your Ducks in a Row – Property Preparation
• Prospect Identification and Qualification
• Proposal Development and Personalization
• Creative Activation Concepts
• Creating Agreements and MOUs

Speakers

Bruce Erley, CFEE, APR

Founder & Principal, Creative Strategies Group

Bruce L. Erley is the President of Creative Strategies Group, (CSG), a sponsorship and event marketing agency based in Denver, Colorado which he founded in September 1995.In January 2023, Erley sold off the sales representation, promotional activation, and account management services... Read More →

Wednesday October 7, 2026 9:45am - 10:45am PDT
TBA

Education, CFEE Elective

IFEA 71st Annual Convention & Expo

Bruce Erley, CFEE, APR

Get help with the event

IFEA 71st Annual Convention & Expo

Bruce Erley, CFEE, APR

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