IFEA 71st Annual Convention & Expo

When a major logistical challenge threatened Thunder Over Louisville, the Kentucky Derby Festival and CLARK Material Handling Company found an unexpected solution—and turned it into a unique sponsorship opportunity. This session tells the story of how CLARK went from providing the equipment that helped make Thunder possible to building a sponsorship activation around the partnership through customer and employee engagement, hospitality, media and social content. It’s a real-world example of what can happen when a sponsor becomes more than a logo and becomes part of the event itself.