This premier gathering of festival and event professionals, suppliers, and industry partners from around the world offers unparalleled opportunities for education, inspiration, and meaningful connection. From those taking their first steps toward a new event, to those advancing long-standing, globally recognized experiences, there is something for everyone as we explore emerging trends, address real-world challenges, and identify new opportunities. Mark your calendar. Step Forward. The future of festivals and events starts here.
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What are fans spending at festivals, and how is it changing in 2026? Using data across thousands of events, this session breaks down trends in merchandise, food, and beverage. We’ll cover what’s up, what’s flat, and how teams are adapting to drive more revenue and improve the fan experience. For the 3rd year in a row we are sharing industry trends! We will be sending out a survey or open-ended question beforehand to ensure we answer people's specific questions in our presentation!
