Name: From Community to Currency: Why Your Volunteers Are Your Strongest Brand Asset
Start: 2026-10-05T15:15:00-0700
End: 2026-10-05T16:15:00-0700

This premier gathering of festival and event professionals, suppliers, and industry partners from around the world offers unparalleled opportunities for education, inspiration, and meaningful connection. From those taking their first steps toward a new event, to those advancing long-standing, globally recognized experiences, there is something for everyone as we explore emerging trends, address real-world challenges, and identify new opportunities.
Mark your calendar. Step Forward. The future of festivals and events starts here.

From Community to Currency: Why Your Volunteers Are Your Strongest Brand Asset

Monday October 5, 2026 3:15pm - 4:15pm PDT

Room - Agave

Volunteer programs are more than extra hands on event day. They are one of the most powerful, and often overlooked, connections between an event, its community, and its brand partners. This session will explore how to transform volunteers into community ambassadors, storytellers, and strategic assets, while creating volunteer experiences that sponsors genuinely want to support. Attendees will leave with practical strategies for building volunteer programs that strengthen community loyalty, create measurable impact, and open the door to meaningful sponsorship opportunities.

Speakers

TaKeyia Dickens, MBA, CFEE

Community Curator and Community Partnerships Specialist, The Connector's Lab

TaKeyia M. Dickens, MBA, CFEE, is a dynamic community engagement strategist, speaker, and founder of The Connector’s Lab, a creative think space focused on designing community-first strategies, volunteer programs, and partnerships that create real connection and measurable impact... Read More →

Monday October 5, 2026 3:15pm - 4:15pm PDT
Room - Agave

Education, CFEE Elective

IFEA 71st Annual Convention & Expo

TaKeyia Dickens, MBA, CFEE

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IFEA 71st Annual Convention & Expo

TaKeyia Dickens, MBA, CFEE

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