Name: Inbox to Income: Using Email Marketing to Increase Event Revenue
Start: 2026-10-05T15:15:00-0700
End: 2026-10-05T16:15:00-0700

This premier gathering of festival and event professionals, suppliers, and industry partners from around the world offers unparalleled opportunities for education, inspiration, and meaningful connection. From those taking their first steps toward a new event, to those advancing long-standing, globally recognized experiences, there is something for everyone as we explore emerging trends, address real-world challenges, and identify new opportunities.
Mark your calendar. Step Forward. The future of festivals and events starts here.

Inbox to Income: Using Email Marketing to Increase Event Revenue

Monday October 5, 2026 3:15pm - 4:15pm PDT

Room - Coronado I

Your email list is one of your most valuable assets. Discover how leading events use email marketing to sell more tickets, encourage repeat attendance, promote upgrades and add-ons, and build year-round loyalty. We'll explore campaign strategies, automation, segmentation, subject lines that get opened, and performance metrics that matter—so you can turn more subscribers into paying attendees.

Speakers

Cassie Roberts Dispenza, CFEE

Vice President of Strategic Partnerships, Saffire

Cassie has extensive experience with ticketing, online marketing and event planning. She began her career in live entertainment by producing high profile events with the Austin Sports Commission and the United States Olympic Committee. She started working with Saffire in 2011... Read More →

Monday October 5, 2026 3:15pm - 4:15pm PDT
Room - Coronado I

Education, CFEE Elective

IFEA 71st Annual Convention & Expo

Cassie Roberts Dispenza, CFEE

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IFEA 71st Annual Convention & Expo

Cassie Roberts Dispenza, CFEE

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